Coinbase Earn:
Contributed to an increase in 8-figures in new CB revenue starting from 0$ in under 2 years (19-21’).
Onboarded 1M+ new users into web3.
Refreshed branded look and feel with campaign animations.
Continually strategized content strategy & social distribution; identified problems in process and implemented solutions for efficient execution.
Role: Lead Production Manager
Oversaw creative ops & production of Earn videos; vetted, hired, mentored, led an internal production team at CB, hired agency support, set clear goals with finance and product teams to hit major milestones.
Outcome: CB revenue totaled over $28.5m, hit 35%+ of quarterly revenue goal in first 4 weeks with DeFi protocol Compound.
8 figures in revenue in under 2 years across all campaigns.
Additionally streamlined ops:
2X faster scriptwriting (2 weeks vs. 4)
40% reduction in script rounds of feedback (3 rounds for COMP vs. 5)
4X increase in efficiency to get animations done (7 days vs. 28),
Operational efficiency - built and standardized entire library of assets and naming conventions.
