● Creator Partnerships, OKX
Hi, I’m Hubert.
I build creator programs that turn great creator work into a growth channel. Right now that’s OKX’s global program: 550 creators at peak, across trading, AI, prediction markets, sports and film.
- run OKX’s creator program end to end, from sourcing and briefs to rates, contracts, payments and weekly reporting. The program doubled after I joined, with 100+ tier 1 creators managed directly, including WallStreetBets and Anthony Pompliano, plus 15+ AI-native creators like Matt Medved and John Knopf.
- ran the creator push behind OKX’s MiCA switch: 12 waves, 250 posts and 4.5M impressions behind a ~$2.0B lift in 30-day inflows. Creator posts land about 3x the engagement of OKX’s own channels.
- know the creator side from the inside: grew Noah Kagan’s YouTube from 33K to 1M+ subscribers in 18 months as his producer and editor.
Selected Work
OKX · Director of Creative Campaigns & Creator Partnerships
OKX: Creator Program
Took over OKX’s global creator program and doubled it, to 550 creators at peak across trading, AI, prediction markets, sports and film (310 EMEA, 176 Americas, 64 APAC). Campaigns went up 170%. I manage 100+ tier 1 creators directly (WallStreetBets, Anthony Pompliano, Scott Melker) and ran 15+ AI-native creators for OKX AI, including Matt Medved and John Knopf.
The biggest test was MiCA: move EEA users onto OKX’s MiCA-licensed exchange. I ran it as 12 waves of creator briefs, tier 1 for reach and tier 2 and 3 for engagement. 250 posts, 4.5M impressions, and a ~$2.0B lift in 30-day inflows. Cointelegraph and CoinDesk covered it.
How the program runs
- Sourcing
- Scouting across X, YouTube and Telegram, plus an open UGC bounty program that pulled in 300+ creators organically: 1.1M views at 2.04% ER.
- Briefs
- Launch briefs and concepts per vertical. Video tutorials and storytelling became the default format because they earn trust.
- Deals
- Creator tiers, rate negotiation and contracts, run in English and Spanish, with usage rights set across creators and creative assets.
- Paid
- Whitelisting so the strongest creator posts run as paid, plus the partnership collateral behind them.
- Launches
- Creators activated around product moments: MiCA go-live, X-Perps, Transfer Season, the World Cup.
- Ops
- Moved every EU MiCA creator onto compliant wallets and payment processing.
- Reporting
- Weekly reporting by creator and campaign: posts, views, engagements, ER.
- Team
- Lead a team of 5 across creator partnerships, brand and creative.
Chainlink Labs · Head of Production, Brand Design & Content
Chainlink Reserve
Art-directed the Chainlink Reserve launch, the brand’s most-watched campaign to date. The hero film had a three-day deadline and shipped on time. Before that I built Chainlink’s motion and video framework from scratch and ran every piece of its social creative for 12 months.
Chainlink
@chainlink
7 Aug 2025
We’re excited to announce the launch of the Chainlink Reserve, a new upgrade centered on the creation of a strategic onchain reserve of LINK tokens.
Supporting assets
Coinbase · Production Manager, Earn & Learn
Coinbase Earn & Learn
Ran production and content strategy for Coinbase Earn for a year. Every token launch got its own video curriculum, shipped back to back against listing dates that never moved.
MoonPay · Director of Creative, Content & Production
MoonPay: Artists & Culture
Ran creative, content and production through a crypto downturn, built on artist and culture partnerships: Artists in Residence, Madhappy, NYFW, Flamengo and Art Basel. Behind it, I oversaw the brand system refresh with Adam Ho so partner work stayed consistent at volume.
Partnerships
- Artists
- Artists in Residence, with commissioned artists including Amber Vittoria.
- Fashion
- NYFW FW22 and the MoonPay x Madhappy collab.
- Sport
- Clube de Regatas do Flamengo.
- Events
- Art Basel 2022 in Miami and NFT.NYC.
Supporting assets
Coinbase · Head of Production, Brand Video Lead
$COIN Direct Listing
Directed Coinbase’s first TV commercial and owned creative for the first crypto exchange to go public, working directly with the C-suite through a pandemic and a last-minute brand refresh. Hired the contractor bench that got every piece of listing content to air.
Chainlink Labs · Live Production, SmartCon
SmartCon Production
Ran live production for SmartCon, Chainlink’s flagship event. Designed all motion collateral: IRL stage animations, hype promos, and livestream assets. Built the on-site pipeline that turned a live stage schedule into finished creative, cut and delivered while the event was still running.
Creator Side
Channels I’ve produced forChannels
3.07M combined subscribers
Noah Kagan · Creative Leadership, Producer, Editor, DP
Noah Kagan (1.18M subscribers)
Grew Noah Kagan’s channel from 33K to over 1M subscribers in 18 months. Produced up to 2 videos a week end to end (hooks, sound design, color, on-camera direction), then built the post-production standards his whole channel network used.
Meet The Billionaire that Works a Normal Job
Asking A Billionaire How To Make $1,000,000
Asking 80 Year Old Millionaires If It Was Worth It
Asking Superyacht Owners How To Make $1,000,000
How MrBeast Makes $50,000,000 a Year From YouTube
How To Start A Business In 48 Hours - Noah KaganGuest · Ali Abdaal
How To Start A Business While Working A 9 to 5
How GaryVee Makes +$200,000,000/Year From 12 Businesses (Part 1)
Headline VC · Creative Director, Lead Editor, 1st AC
Straight Lines Campaign
Straight Lines is a seven-part documentary series profiling Headline VC’s portfolio founders, shot on location with each company. Led creative direction, editing, and 1st AC across the production.
Bianca PadillaCarewell
Separating your personal well-being from your company
Victoria Li & Andrew RiesenHeard
Investing in your mental health while starting a company
Wes SchrollFetch
Trust, transparency, and pivoting through challenges
David SuttonNivoda
Success is rented, not owned
Ben PfistererZeller
Obstacles are the best opportunity for innovation
Morgan O’Hana & Jordane GuilyDefacto
What it takes to raise a €198M startup
Peter ThompsonLucidLink
Defying the odds: from $100K to $20M a year
On X
@hubie →
hubert
@hubie
15 Jul 2026
i’m hiring : creator program mgr, contract role
you’ll run point on some of the best creators in the space. deal flow, comms, keeping things moving @okx
hubert
@hubie
30 Jul 2026
now hiring: sr. mgr, brand + social + creators @okx (EMEA, full-time) skip this if: › you’ve never hit post scared › your best work’s behind an agency login
hubert
@hubie
26 Jul 2026
cookin’ with midjourney v8.2
hubert
@hubie
25 Aug 2026
solana appreciation post
Solana
@solana
30 Aug 2026
Solana’s first binding onchain governance vote closed, and the network got 25% faster.
hubert
@hubie
8 Aug 2026
💿
AI Explorations
fal in production / Midjourney R&D- OKX
- Running OKX AI Studio on fal, making branded social content in-house.
- Creators
- Built my invite-only creator partnerships page on fal: chained Kling v3 Pro clips and Nano Banana Pro key frames.
- R&D
- Personal Midjourney explorations, 12 frames below.
Collabs
45+ brands across crypto, finance, culture & consumerCrypto & Web3
- Aave Labs
- Aptos Foundation
- Arbitrum Foundation
- Celo Foundation
- Chainlink Labs
- CoinDesk
- Compound Labs
- EigenLayer
- Ledger
- Magic Eden
- Ondo Finance
- OpenSea
- Uniswap
TradFi
- ANZ
- Broadridge
- Deutsche Börse Group
- DTCC
- Euroclear
- Fidelity
- Fireblocks
- Kinexys by J.P. Morgan
- Mastercard
- Misyon Bank
- SWIFT
- Sygnum
- Taurus
- 21.co
Culture & Sport
- Clube de Regatas do Flamengo
- Inter Miami CF
- Live Nation
- Madhappy
- NBA
- Universal
- Virgin Atlantic
Consumer & Tech
- Alo
- Axentwear
- Flowcode
- Geico
- General Assembly
- Harmless Harvest
- HubSpot
- HustleCon
- Indiegogo
- Smucker’s
- Wearhaus
- 6 Pack Fitness
More Work
28 linked titlesCoinbase
- 001Highlight ReelReel
- 002$COIN Direct Listing FilmLaunch
- 003Mission, Vision & Strategy FilmBrand
- 004People: CoinbaseBrand
- 005NFT: Creativity Lives HereBrand
- 006Wallet: Your Key to CryptoProduct
- 007Behind the Wallet, Art Basel ’21Series
- 008pplpleasr at Art BaselInterview
- 009Diana Sinclair in MiamiInterview
- 010A$AP Ferg at Made in America ’21Event
- 011Bobby Hundreds & Adam Bomb SquadCulture
- 012Cloud at ETHDenverEvent
- 013Top 5 Crypto Security TipsEducation
- 014Learn at CoinbaseEducation
- 015Investor Relations, Intro by Brian ArmstrongCorporate
- 016Working at Coinbase: Global PolicyCulture
MoonPay
- 017Brand FilmBrand
- 018NYFW ’22Culture
- 019MoonPay x MadhappyCulture
Chainlink
- 020What Is CCIP?Product
- 021The Data Standard for TradFi & DeFiBrand
- 022Sibos 2025 KeynoteEvent
- 023CCIP: EVM to SolanaEducation
Other Brands
- 024Aptos, Built Different: EconiaSeries
- 025Aptos, Built Different: OverlaiSeries
- 026Brake Free: Indiegogo Campaign FilmLaunch
- 027Dsenyo: Zambia Wildlife Conservation DocDocumentary
- 028Parkinson’s Foundation: “We’re In This Together”Documentary
About
I build creator programs and the systems behind them: sourcing, briefs, contracts, usage rights, whitelisting and reporting that hold up when a launch is already on the calendar. I came up through production and spent years on the creator side, so I know what a good brief saves a creator.
Written up in Forbes, Bloomberg, Fast Company, and TechCrunch.
Learning Vietnamese. Picking the alto sax back up. Best work trip so far was NBA All-Star 2022, where I ended up onboarding LeBron’s agent Rich Paul into crypto.
Tools
Track record
- Run OKX’s global creator program: 550 creators at peak across trading, AI, prediction markets, sports and film.
- Launched an open UGC bounty that pulled in 300+ creators organically: 1.1M views, zero media cost.
- Grew Noah Kagan’s YouTube from 33K to 1M+ subscribers in 18 months.
- Onboarded 1M+ new users through Coinbase Earn & Learn, $28.5M in revenue contribution.
- Shipped Chainlink’s most-watched campaign to date, 5M+ views for the Reserve launch.
Previously: Coinbase · MoonPay · Chainlink Labs
● Inbox open
Let’s Talk
Running creator partnerships at OKX. Based in Miami on Eastern time.
hello@hubertlamela.com- Phone
- 650 296 2021
- in/hubertlamela